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Demand Spring’s

Marketing Therapy Event Series Presents:

Boston, MA

Find out how to leverage marketing automation throughout the customer lifecycle

The Langham

250 Franklin St
Boston, MA 02110
USA

Senior Industry Experts

April 6, 2017

From 3:30 pm - 6:30 pm ET

DAYS
HOURS
MINUTES
SECONDS

Join your hosts from Demand Spring and Marketo for an event designed to help you realize the full promise of marketing automation

Today's B2B buyer completes as much as 70% of their buyer journey digitally.

Lead Management

Lead Scoring

Lead Nurturing

Implement an omni-channel nurture strategy to accelerate conversion

Measure Engagement

Deliver fully qualified, engaged leads to Sales

Deliver actual ROI with analytic reports and processes

Marketers must engage buyers in a highly targeted manner to connect emotionally and rationally in each stage of the buyer journey.

Go Beyond Email

Create a marketing automation roadmap to drive engagement

Drive effective sales and marketing alignment

Topics Covered

4

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Halls

Speakers

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80

10

250

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Seats

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Hours

Speakers

Mark Emond

Founder & President,

Demand Spring

Adam Koster

Tara Robertson

Dave Wondolowski

Matt Roberts

Director, Media and Marketing Operations,

NetScout

Director, Demand Generation,

Forrester

Vice President, Digital Marketing - Marketing Automation,

BNY Mellon

Director of Demand Generation,

Uberflip

Pamela Jacques

Director Enterprise East,

Marketo

Follow up one on one with panelists, share your insights, plan next steps.

April 6

Senior marketing executives share their experiences, pitfalls, and successes in marketing automation.

Interactive panel discussion

Networking, craft beer tasting & hors d'oeuvres

Don't forget your name tag. Attendance will be taken!

Agenda

Find out how to create a modern engagement marketing infrastructure that delivers qualified leads.

Check-in and networking

3:30 - 4:00

4:30 - 5:45

Welcome and introduction to marketing automation throughout the customer lifecycle.

4:00 - 4:30

5:45- 6:30

Marketing automation is the critical technology enabling relevant, contextual engagement, which leads to conversion and revenue growth. If you're a marketing executive who has yet to fully realize the benefits of marketing automation in driving engagement and top-line results, this event is for you.

Founder & President  -  Mark Emond  -

Save your seat!

Boston, MA

Registration is free!

The Langham

250 Franklin St
Boston. MA 02110
USA

© Copyright © 2017 Demand Spring, All rights reserved.